“Melodies of Marketing: Piano Lessons for Success”
Happy Monday, friends!
I hope you had an awesome weekend. Mine was filled with one of my favorite things — playing the piano! 🎹
I’ve been playing for over ten years now, and while I’m not an expert, I know a few songs that make me happy. 😊
One of my current favorites is a beautiful love song called “It Might Be You” by Stephen Bishop. As I practiced and sang along, I realized there’s a marketing lesson hidden in the lyrics that I wanted to share with you.
In the song, there’s a line that goes like this:
“I’ve been saving love songs and lullabies
And there’s so much more, no one’s ever heard before”
These words got me thinking. Just like in the song, it’s essential to have a “swipe file” — a special collection of proven subject lines, frameworks, and fresh ideas that grab people’s attention.
If you don’t have a swipe file yet, don’t worry! Start building one today. It’s like having a secret weapon that helps you write awesome emails and content that your subscribers will love.
By keeping a swipe file, you can:
🔹 Discover captivating subject lines that make people curious to open your emails.
🔹 Use proven frameworks to structure your messages for maximum impact.
🔹 Explore fresh perspectives and ideas that no one else has ever seen.
Building a swipe file is easy. If you find an email, article, or advertisement that catches your eye, save it to your collection. Over time, you’ll gather a treasure trove of inspiration to fuel your marketing efforts.
I hope you find this valuable as you kick-start your week.
Stay tuned because, in the next edition, we’ll dive into the exciting world of A/B testing email campaigns for even better results!
Have a fantastic Monday, and keep rocking your marketing journey!
