“Crafting Personalized Emails That Build Trust with Your Audience”
Hello, Copy Jedi Knights!
This week we’ve talked about building trust with your audience by providing relevant and valuable content and through personalization.
Now it’s time to write that email and show you what that looks like.
First, let’s look at our research material.
For this example, we will be promoting The Improvement Project Podcast by Dr. Peggy Malone.
Research Data:
Target Listeners:
Demographics:
- Age: 28–45 years old
- Gender: Female
- Occupation: Professional or entrepreneur
- Income: $50,000-$100,000 annually
- Education: College or higher
Psychographics:
- Personality: Driven, ambitious, curious, and reflective
- Values: Personal growth, self-improvement, and work-life balance
- Lifestyle: Active and health-conscious
- Interests: Reading, podcasts, and wellness
Main Challenges:
- Struggles to establish and maintain good habits
- Feels overwhelmed by a busy schedule
- Struggles with work-life balance
- Struggles to prioritize self-care
- Wants to improve personal and professional growth
Values:
- Values personal and professional growth
- Values self-care and mindfulness
- Values work-life balance
- Values productivity and efficiency
Motivations:
- Seeking inspiration and motivation to improve daily habits
- Looking for tips and strategies to increase productivity and efficiency
- Wants to learn from experts in personal growth and self-improvement
- Seeking a community of like-minded individuals for support and accountability.
Okay, so now that we have our data we can use it to tailor-fit our email copy and build trust with our readers. Here’s how I would write it:
Subject: Discover The Improvement Project — Hey [Reader’s Name], do you have a minute?
Dear [Reader’s Name],
The other day, I found myself stuck in traffic feeling anxious and claustrophobic. That’s when I remembered one of my favorite podcasts, The Improvement Project, and I hit play. Listening to the podcast immediately transported me to a world of productivity tips, self-improvement hacks, and fascinating interviews with successful people.
One of my all-time favorite episodes of The Improvement Project is about the 6 Habits of Successful People. In this episode, the host discusses the power of Consistency and how it can help you build good habits. Interested in learning about the other 5 habits? Click here to listen to the episode.
As I continued listening, I could feel my mood lifting, and my stress levels dropping — all thanks to the power of a good podcast. It got me thinking, why aren’t more people taking advantage of this incredible resource?
If you’re looking to level up your life and want to learn how to become your best self, then you should check out The Improvement Project. It’s an amazing resource that has helped me grow and improve in countless ways.
So, what do you say? Do you have a minute to check out The Improvement Project? Hit subscribe and join me on this journey to self-improvement.
Best,
Levy
There you have it. I hope this example was helpful in showing how you can utilize providing valuable and relevant content as well as personalizing your email to your audience to build trust.
Need help in executing this for your course or coaching business? Send me a DM and we can hop on a call to discuss how we can use emails for your business.
May the Copy be with you!
