“Are You Making This Mistake in Your Business? Here’s How to Build Trust with Your Audience”

Photo by Cytonn Photography on Unsplash

“I’m struggling to get my audience to engage with me. They don’t seem to be interested in what I have to say.”

Have you ever felt this before?

If you’re a coach or course creator and you haven’t tried out email marketing, then you’re missing out on this one thing that can help you create a thriving business.

And that is building trust with your audience.

You see, with emails, you can reach out to your customers or audience and build what is essentially known in marketing as KLT — Know, Like and Trust.

But how do you build that trust with your audience?

Most marketers or gurus will tell you to provide valuable and relevant content that solves your audience’s problems

But how do you really do that?

Well here are some items, that you can implement right away.

• Review your market research. If you’ve already done this, then you should be able to identify the pain points and challenges your audience is facing, make that the centerpiece of your content.
• Use storytelling to connect with your audience. People remember things better when they are told in story format. Stories have a way to connect to different people and makes you feel more relatable.
• Personalize. One thing that separates emails with social media is you can use personalization. Sometimes, just including a person’s name is enough to be able to connect to them on a personal level.

If you implement this consistently with your emails and content, you will be able to build yourself as someone that your audience knows, likes and trust.

So, if you’re ready to take your email copywriting game to the next level and start building stronger relationships with your audience, let’s get started!

May the force be with you!